Swap exhaustion and burn out for feeling fulfilled and happy.
Swap feeling overwhelmed
for feeling calm and in control.
Swap feeling overworked
for feeling energised and excited.
I’m Nonie, a Success & Wellbeing Coach, and I support ambitious and purpose-driven female entrepreneurs to step into their next level of achievement with crystal-clear clarity, rock-solid confidence & flourishing wellbeing.

What I do
I combine coaching and the evidence-based science of flourishing, Positive Psychology, to support female founders to get clear on who they are, what their next level of achievement looks like, why and how they can do it with maximum energy, impact and wellbeing.
If you’re an ambitious, inspiring, purpose-driven female entrepreneur who is also …
Feeling utterly exhausted, lost, disconnected from themselves, neglecting themselves and their relationships with loved ones…
I’ve got you.
We follow my signature 6-step, 90-day 1:1 coaching programme to take you from overwhelmed and overworked, to energised, crystal clear and confident about your next steps to further success.

Free! The Happiness + Success Planner and Guide
Swap burnout for greater energy, wellbeing and impact.
Plan your week with these 6 evidence-based steps.
Make small changes for massive results.
Hi, I’m Nonie.
An ICF-accredited ACC Coach, expert in Social Entrepreneurship and Positive Psychology and your biggest supporter.
My passion is to use the power of coaching and positive psychology to help more women make the world a better place and feel great in the process.
I’ve learned that there’s no cookie-cutter way to reach success in life, it’s about finding the right way for YOU.
Getting to know yourself and becoming more authentic is the key to realizing your full potential. It’s also the bedrock on which a thriving life and business are built.
Happiness and wellbeing are the precursor to success – not the other way round.

if you are feeling...
...overwhelmed, stressed & exhausted
let’s move from pressure and burnout towards clarity, wellbeing and ease.
...chaotic, anxious and out of control
let’s swap perfectionism, procrastination and people-pleasing for calm and confidence to create the work and life you want.
...full of self-doubt and like an imposter
let’s help you feel empowered and unstoppable as CEO of your life and work.
Are you fed up with feeling stuck and ready to make some changes?
Are you ready to entertain new ideas and ways of looking at things?
Are you willing to do the work and be held accountable for what you desire?
Coaching can support you to reach your potential and create the flourishing life and fulfilling work that you deserve.

Let’s talk about exhaustion and burn out
To others you seem driven and impressive, but you feel exhausted, under-achieving and close to burn out.
Using a ‘whole person’ coaching approach, let’s craft your life and work, so that they work FOR you. We’ll get you jumping out of bed each morning, feeling energised and confident that you’re using your unique gifts and precious time on the activities that will make the biggest positive difference to you, personally and professionally.
Let’s talk about procrastinating, perfectionism and people-pleasing
Are you always busy, but not necessarily productive? Do you have projects or aspirations that are outstanding and deeply frustrating? Do you say yes to everyone and then feel distressed that you haven’t got enough time for yourself?
Let me support you to become crystal clear on your purpose and priorities, so you know exactly what you need to start (or stop) to reach your goals and the steps you can take to get there. Together we can clarify who you need to be to feel like you’re flourishing in your life and fulfilled in your work.
Let’s talk about imposter syndrome
Do you have a big vision for where you’d like your business or work to go, but feel like you’re treading water? Is self-doubt holding you back?
Let me help you appreciate your unique strengths and amazing qualities that make you, YOU. Together we can help you build the confidence and clarity to calmly step into your potential and the joy, flow and next level success that you desire.
Walking beside you
I help successful female founders take their next steps to succeed and flourish (and NOT burnout)
Life is a journey of becoming our best self. At each stage, there are always new challenges to face and overcome, especially when you’re an entrepreneur.
Often, what got you to where you are now, isn’t going to be what helps you get to where you want to go.
I walk beside you as you find your own path to your next level of achievement.
It requires sustained bravery and resilience to go for what you want as a female entrepreneur – as well as work on what might have been holding you back.
Together we work towards Authentic Self-Leadership – building wellbeing, courage, resilience and the confidence that comes from taking the right steps forward for you.


My 90-day transformational programme
The 90-day programme supports founders to define where they want to go, why and how they can use their unique strengths and skills to get there, with maximum joy, ease and flow.
By the end of our time together you’ll:
* Get clear about what it is you really want to achieve with your leadership, to cut through the noise around you and in your head.
* Get clear on your unique value, your signature strength profile and how you can use your strengths for greater energy, flow and wellbeing.
* Get clear on your purpose, priority and the pathway to your next level of success.
* Understand what helps and what hinders you, as well as have a plan to navigate these challenges with focus, clarity and calm.
* Investment in 90-day 1:1 programme: £997

My Credentials
I have a holistic ‘whole being’ coaching approach, drawing on evidence-based coaching approaches from Positive Psychology, neuroscience, somatics and transactional analysis.
- ICF-accredited ACC Life Coach
- MA (distinction) Social Entrepreneurship, University of London
- CPD Advanced Positive Psychology
- I will qualify as a Positive Psychology Practitioner and Coach with the Guild of Positive Psychology in 2023.
- MA (Cantab) English Literature, University of Cambridge
- Entrepreneur (Founder of AMotherBrand, a platform to support mothers to build and grow businesses around their families and thrive) and former freelance Documentary Producer/Director for over a decade
“Nonie is a MAGICIAN.
She guided me from chaos and confusion to clarity, helping me to come up with brilliant ideas for both my personal life and my business.
I loved Nonie’s Positive Psychology approach. She’s kind and calm and incredibly insightful and focused. Literally everything you want in a coach. I couldn’t recommend her highly enough.
If you don’t know where to go next, need to get clearer on your goals or get some accountability, she’s the one.”
Lynsey Pollard
Founder of Little Book of Books
“Nonie has been a brilliant, inspiring and supportive coach.
When I started coaching I was feeling a little chaotic and like I was treading water. I was doubting myself as a business owner.
Now at the end of our time together I actually feel like the CEO I didn’t realise I was. I feel so much clearer about my goals and how my work can fit around my family. I have a confidence that I had definitely lost in the overwhelm of creating a business.
Working with Nonie is like unlocking a secret power you didn’t know you had.”
Meg Murray Jones
Founder and CEO Postpartum Plan
“Working with Nonie was one of the best decisions I ever made.
Having someone to coach me every two weeks, not only for my business but for me as a person was a delight.
Nonie allowed me to see situations with people, business decisions and home life in a more positive and productive manner. She has a wealth of knowledge that shines through and you feel you are in good hands.
Nonie has helped me set goals, reflect on how far I’ve come in my business and help me plan what is to come. The exercises she sets really work and stay with you.
I highly recommend Nonie and thank her for all the guidance she has given me.”
Dr Mahtab Chenevix-Trench
Founder, Tabbi Eats
Download your free Happiness + Success Planner.
The 6-step science-based formula to plan your week for optimised wellbeing and maximum impact.
Make small changes to feel massive results.

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In this article, I’ll reveal why Positive Psychology is so powerful for helping female entrepreneurs to have greater wellbeing and success.

Being more YOU is the answer to everything
In this article, I’ll share three powerful ways to improve your life through authenticity.
“Working together helped me shift my mindset in lots of ways, giving me confidence as a leader, founder and consultant.
Nonie lives and breathes the Positive Psychology she’s passionate about. Speaking to her every couple of weeks felt like a real treat.
Nonie helped me find new ways to manage both my time and finances and after a few months of working together, my professional wellbeing is now in a great place. I now feel well equipped to achieve my goals over the coming months.
I’d massively recommend working with Nonie to anyone at a career crossroads or seeking confidence or clarity about their next move.”
Isabel Mohan
Co-Founder Discoco and Freelance Copy Consultant
“I began working with Nonie after feeling 'stuck' on a project for a very long time.
My aim was to understand what blockages may exist and how I could navigate past them. Nonie helped me to become aware of several limiting beliefs and patterns that I had not realised were at play. I had a lot of ‘aha’ moment. It was very enlightening and also empowering.
At the end of our 90 days together, I had achieved 90% of my project and felt incredibly happy with the tools learned, to complete the remaining 10% needed.
Nonie’s gentle yet direct approach was exactly what I needed. I learnt a lot during our time together and would highly recommend her as a coach to anyone.”
Cathy Dowden
Founder Miller & Keane
“When I first started working with Nonie I felt stressed, over-worked, desperate to make my business a success, but not knowing how to make it one.
As a busy CEO, I often get caught up in the details of running my business but having coaching gave me dedicated time to focus on the bigger picture. I’m now clear in my purpose and mission, as well as my priorities.
Nonie is intelligent, insightful, strong, encouraging, perhaps one of the most positive people you’re likely to meet. She’ll ask you the difficult questions you didn’t know needed asking to uncover what you really think. She holds you to account, in a firm but fair way.
I now feel I have space to really try to drive change, which it turns out is the most important thing to me. I’m happy, I’m excited. I feel at peace with my decisions. I feel like me.”
Elena Cimelli
Founder and CEO, The Contented Company
“Before working with Nonie, everything felt chaotic.
I didn’t have any structure to my week, and although I had a never-ending to-do list, I lacked motivation and clear goals.
Nonie helped me be completely honest with myself, which led to some big realisations. Taking time to stop, reflect and really look at each area of my life has been so valuable.
Each time we uncovered something completely unexpected which made everything fall into place – it was mind blowing! I uncovered a better understanding of myself, my goals and my ‘why’.
Coaching with Nonie has had an enormous positive impact on my mindset, relationships, work/life balance and wellbeing. I now feel at ease, a significant turnaround since we started working together. I highly recommend it!”
Renuka Ravichandran
Founder Green Curve Store