Step into unshakeable performance, confidence and leadership - built from who you are at your best.
The Unshakeable Method™ Framework is for ambitious entrepreneurs and leaders ready to lead powerfully, calmly and magnetically, without burning out, second-guessing or performing someone else’s version of success.
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You are:
Ambitious
High-achieving
Visionary
Intelligent
Driven
... also probably:
Utterly exhausted
Feeling like you’re winging it
Second-guessing everything
Quietly overwhelmed
Ready to lead a different way
here’s the truth:
When we feel pressure, we tend to push harder. But this isn’t the answer – what you actually need is stronger foundations.
The solution is profoundly simple:
start from who you are at your best.
I support ambitious female entrepreneurs, leaders and CEOS to achieve unshakeable performance, confidence and success by discovering a radically new way of living and working.
Because high-level leaders aren’t pushing harder.
They’re working completely differently.
Unshakeable Leaders don’t follow the standard received wisdom about how we’re ‘supposed’ to work.
Instead, they put themselves at the centre of everything.
I call this ‘Radical Recentring™.’
They build self-awareness about their needs, own and honour them – for optimum foundations.
They build self-understanding about their thought patterns and build more supportive neural pathways for psychological fitness.
They build their life, work and leadership from deep self-knowledge about how and when they’re at their authentic best.
That’s how they consistently do better and they feel better.
This is how they become Unshakeable.
“Working with Nonie was amazing. I started to prioritise my wellbeing, which gave me a lot of energy and made a real impact on my work.”
“I also found the answers to some challenging business problems. I got better at setting boundaries with work and being more in control.
I learned to prioritise work that plays to my strengths and say no to things that drain my time and energy.
It’s great to have someone to talk things through with – who can also reflect back to you what they hear.
Nonie is brilliant, she has a deep understanding of both personal and business life, so she knows how to move between the two. She gets it!
100% recommend Nonie as someone who can help support you to work on the things that are important to you. She is ace!”
| EMMIE FAUST, FOUNDER FEMALE FOUNDERS RISE |  |
YOU WANT...
Clear direction and purpose
Energy, ease and mental space
Unshakeable self-trust and confidence
To be fully present with the people who matter most
More fulfilment and less mental noise
Real success that doesn't cost your life
The Unshakeable Method™ Framework
We work together 1:1 over four months using my proven and evidence-based Unshakeable Method™ framework.
We begin by building your wellbeing and energy foundations, then your psychological fitness, before accessing who you are at your best, so you can gain deep self-trust, lead with calm authority and authentic expression.
By the end, you’ll have stepped into unshakeable performance, confidence and leadership that feels powerful, impactful and sustainable.
work with me
My Signature Offerings
The Unshakeable Method™
1:1 Coaching
A four-month 1:1 programme to unlock your next level of success with unshakeable performance and confidence in how you lead yourself and others.
Lead powerfully and sustainably without burnout, exhaustion or second-guessing yourself.
The Unshakeable Method™ Group
A three-month group experience for ambitious women ready to lead with unshakeable self-trust and calm authority.
Build your leadership edge through evidence-based coaching and shared transformation.
Ambitious women are creating unshakeable performance, confidence and leadership - by leading from who they are at their best.
Here’s what they say about the journey.
TRUSTED BY
Your Next Level of Authority and Impact Starts Here
Every expansion begins with identity.
You already know you’re ready for more.
This 2-minute quiz – built on positive psychology research and real data from hundreds of high-level entrepreneurs – reveals the leadership identity you’re operating from today, and the shift that unlocks what’s next.
5 Steps to Discovering Your Key High-Performance Habits
You don’t need a 1:1 coach to start benefiting from the science, you can discover your personal levers for high performance, wellbeing and success by watching my free video training NOW.
3-Minute Emergency Reset
From Overwhelmed to Outstanding Leadership
You don’t need expensive retreats to transform from scattered stress to calm, confident leadership. Shift your internal state and lead authentically by using my proven 3-minute reset technique NOW.
I’m so glad you're here.
I’m Nonie White, ICF ACC coach, Positive Psychology Practitioner, multi-time founder and creator of The Unshakeable Method™.
I help ambitious entrepreneurs lead powerfully, calmly and sustainably by building unshakeable performance, confidence and leadership from who they are at their best.
The Unshakeable Method™ is an evidence-based framework grounded in positive psychology, real-world data and lived experience. It’s built from years of coaching high-achieving women and backed by research into what truly drives thriving leadership.
As co-author of the Forbes-featured report, The True Cost of Female Entrepreneurship, I’ve heard from hundreds of women and seen the patterns that lead to burnout or breakthrough. What separates those who thrive isn’t more strategy. It’s deeper self-knowledge and stronger internal foundations.
This is leadership that starts with identity, not imitation. And it works.
My Credentials
I combine powerful active listening from pure (Executive) coaching with the psychoeducation and tailored interventions from evidence-based science of flourishing, Positive Psychology. I also draw on theories from Humanistic Psychology, neuroscience and somatics.
- ICF Associate Certified Coach
- L5 Positive Psychology Practitioner and Coach with the Guild of Positive Psychology.
- MA (distinction) Social Entrepreneurship, University of London
- MA (Cantab) English Literature, University of Cambridge
- Entrepreneur (Founder of AMotherBrand, a platform to support mothers to build and grow businesses around their families and thrive) and former freelance Documentary Producer/Director for over a decade
“Nonie is a MAGICIAN.
She guided me from chaos and confusion to clarity, helping me to come up with brilliant ideas for both my personal life and my business.
I loved Nonie’s Positive Psychology approach. She’s kind and calm and incredibly insightful and focused. Literally everything you want in a coach. I couldn’t recommend her highly enough.
If you don’t know where to go next, need to get clearer on your goals or get some accountability, she’s the one.”
Lynsey Pollard
Founder of Little Book of Books
“Nonie has been a brilliant, inspiring and supportive coach.
When I started coaching I was feeling a little chaotic and like I was treading water. I was doubting myself as a business owner.
Now at the end of our time together I actually feel like the CEO I didn’t realise I was. I feel so much clearer about my goals and how my work can fit around my family. I have a confidence that I had definitely lost in the overwhelm of creating a business.
Working with Nonie is like unlocking a secret power you didn’t know you had.”
Meg Murray Jones
Founder and CEO Postpartum Plan
“Working with Nonie was one of the best decisions I ever made.
Having someone to coach me every two weeks, not only for my business but for me as a person was a delight.
Nonie allowed me to see situations with people, business decisions and home life in a more positive and productive manner. She has a wealth of knowledge that shines through and you feel you are in good hands.
Nonie has helped me set goals, reflect on how far I’ve come in my business and help me plan what is to come. The exercises she sets really work and stay with you.
I highly recommend Nonie and thank her for all the guidance she has given me.”
Dr Mahtab Chenevix-Trench
Founder, Tabbi Eats
I get it.
You’ve built something impressive, but it has come at a cost.
The pressure, the constant decision making, the self doubt, the exhaustion.
It’s not sustainable.
And, it’s not your fault.
The system wasn’t built for women like us to thrive.
There is another way.
Do you want to lead with calm confidence, grounded in who you are at your best?
Do you want to make clear, strategic decisions without spiralling into self doubt?
Do you want success to feel spacious, sustainable and deeply satisfying?
Do you want to perform at your highest level without burning out?
Do you want to lead with presence, impact and authority in every room you walk into?
The Unshakeable Method™ is how ambitious women step into high-level performance, confidence and leadership.
This is how you lead with calm authority and build success that includes more joy, more ease and more life in your life.
This is where your next level begins.
The science of unshakeable performance, confidence and leadership
A weekly podcast for ambitious women leaders and 6 to 7 figure entrepreneurs who are ready to stop performing and start leading from who they actually are. Hosted by Forbes-featured coach and positive psychology practitioner Nonie White.
LISTEN ON:
Discover Your Leadership Identity
The Shift That Changes Everything
Strategy won’t get you to your next level. Your identity will.
Take the 2-minute quiz to discover what’s ready to shift.
watch the free training
5 Steps to Discovering Your Key High-Performance Habits
Small habits lead to big compound impact.
Start small.
Start with you.
Start here.
Download Your Emergency Reset
3-Minute Meditation: From Scattered to Centred Leadership
Outstanding leadership starts with your internal state.
Start grounded.
Start strong.
Start now.
Read The Latest
Putting Yourself First as a Leader Isn’t Selfish. It’s Strategic.
Putting yourself first as a leader isn’t selfish, it’s strategic. The women who thrive long-term stopped following someone else’s blueprint and built work around who they actually are. Here’s what Radical Recentring really means.
Why Success Feels So Much Harder Than It Looks: The System Wasn’t Built For Women
You can be capable, driven and doing everything right, and still feel like you’re wading through treacle. The system wasn’t built for women who lead. Here’s the honest reason, and the way through.
Grounded Authority: Why Real Leadership Confidence Is Built on Self-Trust, Not Performance
Performed confidence collapses the moment someone pushes back. Grounded authority holds, because it’s built on self-trust, not performance. Here’s the difference, and how to build it.
“Working together helped me shift my mindset in lots of ways, giving me confidence as a leader, founder and consultant.
Nonie lives and breathes the Positive Psychology she’s passionate about. Speaking to her every couple of weeks felt like a real treat.
Nonie helped me find new ways to manage both my time and finances and after a few months of working together, my professional wellbeing is now in a great place. I now feel well equipped to achieve my goals over the coming months.
I’d massively recommend working with Nonie to anyone at a career crossroads or seeking confidence or clarity about their next move.”
Isabel Mohan
Co-Founder Discoco and Freelance Copy Consultant
“I began working with Nonie after feeling 'stuck' on a project for a very long time.
My aim was to understand what blockages may exist and how I could navigate past them. Nonie helped me to become aware of several limiting beliefs and patterns that I had not realised were at play. I had a lot of ‘aha’ moment. It was very enlightening and also empowering.
At the end of our 90 days together, I had achieved 90% of my project and felt incredibly happy with the tools learned, to complete the remaining 10% needed.
Nonie’s gentle yet direct approach was exactly what I needed. I learnt a lot during our time together and would highly recommend her as a coach to anyone.”
Cathy Dowden
Founder Miller & Keane
“When I first started working with Nonie I felt stressed, over-worked, desperate to make my business a success, but not knowing how to make it one.
As a busy CEO, I often get caught up in the details of running my business but having coaching gave me dedicated time to focus on the bigger picture. I’m now clear in my purpose and mission, as well as my priorities.
Nonie is intelligent, insightful, strong, encouraging, perhaps one of the most positive people you’re likely to meet. She’ll ask you the difficult questions you didn’t know needed asking to uncover what you really think. She holds you to account, in a firm but fair way.
I now feel I have space to really try to drive change, which it turns out is the most important thing to me. I’m happy, I’m excited. I feel at peace with my decisions. I feel like me.”
Elena Cimelli
Founder and CEO, The Contented Company
“Before working with Nonie, everything felt chaotic.
I didn’t have any structure to my week, and although I had a never-ending to-do list, I lacked motivation and clear goals.
Nonie helped me be completely honest with myself, which led to some big realisations. Taking time to stop, reflect and really look at each area of my life has been so valuable.
Each time we uncovered something completely unexpected which made everything fall into place – it was mind blowing! I uncovered a better understanding of myself, my goals and my ‘why’.
Coaching with Nonie has had an enormous positive impact on my mindset, relationships, work/life balance and wellbeing. I now feel at ease, a significant turnaround since we started working together. I highly recommend it!”
Renuka Ravichandran
Founder Green Curve Store